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What is a Local Dementia Action Alliance?

The Dementia Action Alliance (DAA) was launched in 2012 as part of the Prime Minister’s Challenge on Dementia and aims to improve the lives of people living with dementia and their carers through coordinated action. The Alzheimer’s Society coordinate and support local DAAs.

A Local Dementia Action Alliance (LDAA) is the coming together of  member organisations in a local area and is seen as the vehicle to create a dementia-friendly community. Members include:

  • local businesses
  • community groups
  • faith groups
  • schools and colleges
  • libraries
  • museums
  • shopping centres
  • charities
  • health and social care providers

Any organisation can get involved and show their commitment to supporting people with dementia!

To sign up as a member of the DAA, a group/organisation has to complete a simple action plan. Further details on this are given below.

Membership to the DAA is completely free. All we ask is that members take steps to better support  people living with dementia in their local area.

‘Local Dementia Action Alliances’ enable and support ‘Dementia Friendly Communities’. They do this by recording and monitoring the dementia friendly actions of the  member organisations and communities. The local DAA has its own webpage where you can view the actions of all the member organisations. The local DAA also meets approximately four times a year to support the member organisations and communities and offer opportunities for networking and sharing good practice.  

Find out about members of the Coventry and Warwickshire Dementia Action Alliance, their action plans, and becoming a member yourself.

Your local contact

For help with becoming a member of the DAA contact:

Kat Horner
DAA Coordinator (West Midlands)

Email -
Telephone - 015 4325 5955
Mobile - 077 1491 5879